Kit Yarrow, Ph.D., is an award-winning consumer research psychologist, professor emerita, author and consultant. Her unique ability to apply clinical psychology to business issues has won her four endowed research professorships and recognition as the 2012 Outstanding Scholar of Golden Gate University. Yarrow has taught consumer behavior at universities around the world, from The Helsinki School of Economics to University of California, Berkeley.

She is author of the bestseller, “Decoding the New Consumer Mind,” which was named one of the top ten marketing books of 2014 by Inc. Magazine; and she is co-author of “Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail,” an essential read for marketing to Millennials.

As a recognized authority on the psychology of consumers, her work is regularly featured in a variety of media, including The New York Times, USA Today and NPR. She also writes about consumer issues for Time. For more information please visit kityarrow.com.