Craig Weatherby is the Senior Director of Online Marketing & Content for Vital Choice Wild Seafood & Organics, Inc., the leading direct-to-consumer retailer of frozen and canned wild seafood. The company also offers grass-fed beef and selected organic fare. Weatherby oversees their online advertising and email programs, writes educational and product content for the Vital Choice website, and serves as editor and chief writer for a twice-weekly newsletter. Before joining Vital Choice in 2003, he provided marketing communications services for whole foods retailers and raw material and supplement firms. In 1999, he co-authored "The Arthritis Bible" with Leonid Gordin, M.D.