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Monday, March 14
 

7:00am

Registration Open
Monday March 14, 2016 7:00am - 9:00pm
Ocean Tower Ballroom Lobby, Level 1

7:30am

8:30am

Bronto Marketing Platform Power Training

This workshop focuses on key knowledge needed to effectively use the Bronto platform to drive revenue for your business. Training is divided into four sessions, each between 1 1/2 to 2 hours. To stand out among your peers and highlight your platform knowledge, stay for the last module - the Bronto Certified Specialist exam. Be sure to bring your laptop, and get ready to dive into technology designed to drive revenue.  

This workshop will begin with: 

Settings & Managing Contacts

  • Settings
  • Dashboards & Support Resources
  • Connections Center
  • Contacts
  • Segmentation
  • Orders
  • Products
  • Text-to-Join

Speakers
avatar for Brian Krug

Brian Krug

Training and Implementation Consultant, Bronto Software
As a Training and Implementation Consultant with Bronto's Professional Services team, Brian Krug helps get new clients up and running with Bronto. He works skillfully with customers of all sizes, ranging from small companies with a handful of employees to multi-national marketing teams, to make sure they know how to get the most out of the Bronto Marketing Platform. He enjoys helping new users lay the foundation they need in order to realize... Read More →


Monday March 14, 2016 8:30am - 10:00am
Salon 1B

10:00am

Break
Monday March 14, 2016 10:00am - 10:30am
Salon 1B

10:30am

Bronto Marketing Platform Power Training (continued)

Messages & Content

  • Drag-and-Drop Message Editor
  • Dynamic Content & Personalization
  • Content Tags
  • Webforms
  • Scheduling Deliveries
  • A/B Split Testing

Speakers
avatar for Brian Krug

Brian Krug

Training and Implementation Consultant, Bronto Software
As a Training and Implementation Consultant with Bronto's Professional Services team, Brian Krug helps get new clients up and running with Bronto. He works skillfully with customers of all sizes, ranging from small companies with a handful of employees to multi-national marketing teams, to make sure they know how to get the most out of the Bronto Marketing Platform. He enjoys helping new users lay the foundation they need in order to realize... Read More →


Monday March 14, 2016 10:30am - 12:30pm
Salon 1B

11:00am

Partner Day (By Invitation)

An afternoon of education, networking and collaboration hosted by the Bronto Business Development team.  

This is a partners only event.


Monday March 14, 2016 11:00am - 4:00pm
Salon 1C

11:30am

Customer Advisory Board (By Invitation)

Special meeting for strategic product feedback and industry guidance hosted by Bronto Engineering. 

Closed-Meeting. Invitation Only. Contact customers@bronto.com for information about Customer Advisory Board membership.


Monday March 14, 2016 11:30am - 4:30pm
Salon 1A

12:30pm

1:30pm

Bronto Marketing Platform Power Training (continued)

Workflows & Reporting

  • Workflow Automation
  • Lifecycle Marketing Best Practices
  • Reporting Dashboard
  • Delivery Report vs. Message Report
  • Delivery Groups

Speakers
avatar for Brian Krug

Brian Krug

Training and Implementation Consultant, Bronto Software
As a Training and Implementation Consultant with Bronto's Professional Services team, Brian Krug helps get new clients up and running with Bronto. He works skillfully with customers of all sizes, ranging from small companies with a handful of employees to multi-national marketing teams, to make sure they know how to get the most out of the Bronto Marketing Platform. He enjoys helping new users lay the foundation they need in order to realize... Read More →


Monday March 14, 2016 1:30pm - 3:30pm
Salon 1B

3:30pm

Break
Monday March 14, 2016 3:30pm - 4:00pm
Salon 1B

4:00pm

Bronto Marketing Platform Power Training (continued)

Bronto Apps and General Q&A

  • Bronto Certified Specialist Exam (online access)
  • Cart Recovery
  • Pop-Up Manager
  • Coupon Manager
  • Data Loader
  • Socialite

Speakers
avatar for Brian Krug

Brian Krug

Training and Implementation Consultant, Bronto Software
As a Training and Implementation Consultant with Bronto's Professional Services team, Brian Krug helps get new clients up and running with Bronto. He works skillfully with customers of all sizes, ranging from small companies with a handful of employees to multi-national marketing teams, to make sure they know how to get the most out of the Bronto Marketing Platform. He enjoys helping new users lay the foundation they need in order to realize... Read More →


Monday March 14, 2016 4:00pm - 5:30pm
Salon 1B

5:00pm

Cocktails & Connections - All Attendees

Grab a drink and play our networking scavenger hunt. Submit your completed card for a chance to win a Ticketmaster giftcard, an Amazon giftcard, a bottle of Dom Perignon or Bose wireless headphones.


Monday March 14, 2016 5:00pm - 6:30pm
Spa Terrace

6:30pm

Moonlit Miami Welcome Party - All Attendees

Grab a fabulous Magnetic Mojito and get Miami-fied as you watch the sunset poolside. Don’t forget to bring your captain's hat and show off your boat racing skills in the pool. As you enjoy the ocean breeze, grab a bite of fresh ceviche, tacos and other Spanish fusion cuisine. Bring a little Miami home with you by creating your own graffiti art.

Sponsored by Magnetic


Monday March 14, 2016 6:30pm - 9:30pm
Main Pool
 
Tuesday, March 15
 

6:45am

5K Run
Tuesday March 15, 2016 6:45am - 8:00am
Hotel Lobby (by Beachside Doors)

8:00am

Breakfast
Tuesday March 15, 2016 8:00am - 9:00am
Ocean Garden

8:00am

Registration Open
Tuesday March 15, 2016 8:00am - 4:00pm
Ocean Tower Ballroom Lobby, Level 1

9:00am

Welcome
Speakers
avatar for Susan Wall

Susan Wall

Vice President of Marketing, Bronto Software
Susan Wall is responsible for Bronto’s marketing strategy and leading all revenue marketing, customer marketing, branding and positioning initiatives. During her nine years in this role, she has led development of a highly sophisticated B2B revenue cycle that bridges the gap between sales and marketing. Wall brings an extensive background in brand marketing, product marketing, marketing research, media and advertising to Bronto. 


Tuesday March 15, 2016 9:00am - 9:10am
Pompeii Ballroom

9:10am

Grand Unified Theory of Commerce Marketing
The pieces that make up the commerce universe can no longer operate in isolation. Products, orders, messages, contacts and other elements need to be brought together to engage the modern consumer. Let’s call it the Grand Unified Theory of Commerce Marketing!

Come hear Joe Colopy, CEO of Bronto Software, unveil a bold vision for bringing seamlessness to a fragmented world and offer a sneak peak into the most exciting enhancements and new offerings coming out of Bronto Engineering. With this vision and the tools that execute on it, you’ll be well prepared to jump ahead of the competition and drive revenue for your brands.

Moderators
avatar for Joe Colopy

Joe Colopy

Chief Executive Officer, Bronto Software
Joe Colopy’s entrepreneurial spirit led him to start Bronto Software in 2002, using his spare bedroom as the company’s first headquarters. Bronto grew rapidly, becoming the leading platform for commerce marketing automation, and now employs over 300 people, with headquarters in Durham, NC and offices in New York, Los Angeles, London and Sydney. In June 2015, Bronto joined forces with NetSuite to form the leading end-to-end omnichannel... Read More →

Tuesday March 15, 2016 9:10am - 10:30am
Pompeii Ballroom

10:30am

Break
Tuesday March 15, 2016 10:30am - 10:45am
Mona Lisa

10:45am

KEYNOTE {Daymond John} 5 Shark Points: Fundamentals for Success in Business and Life

Daymond John has been a phenomenally successful business person for over 25 years. Along his entrepreneurial journey, through his many successes and failures, he has learned a few things about getting the best out of business and life. Drawing on his experiences, and insights developed as a sought-after marketing consultant, he’ll outline the current state of branding and show the audience how marketing has seeped into every aspect of daily life.

Daymond John will discuss how he built two separate companies from the ground up – multi-billion-dollar fashion brand FUBU and Shark Branding, a marketing consulting business that helps retailers with innovative strategies to connect with consumers and increase sales. He believes the keys to his success include establishing the right mindset and following a few fundamental principles, which he calls his five "S.H.A.R.K points.”

Get ready commerce marketers! Daymond John is going to share his unique goal-setting and achievement strategies, which you can apply right away to be more successful in business and life. 

 


Speakers
avatar for Daymond John

Daymond John

Founder & CEO of FUBU, CEO of Shark Branding, Co-Star on ABC's Shark Tank, and US Presidential Ambassador for Global Entrepreneurship
An entrepreneur in every sense of the word, Daymond John has come a long way from taking out a $100,000 mortgage on his mother’s house and moving his operation into the basement. He is Chief Executive Officer and Founder of FUBU, a much-celebrated global lifestyle brand, and a pioneer in the fashion industry with over $6 billion in product sales. He is an award-winning entrepreneur who has received over 35 awards including the Brandweek... Read More →


Tuesday March 15, 2016 10:45am - 11:45am
Pompeii Ballroom

11:45am

Morning Sessions Wrap-Up
Speakers
avatar for Susan Wall

Susan Wall

Vice President of Marketing, Bronto Software
Susan Wall is responsible for Bronto’s marketing strategy and leading all revenue marketing, customer marketing, branding and positioning initiatives. During her nine years in this role, she has led development of a highly sophisticated B2B revenue cycle that bridges the gap between sales and marketing. Wall brings an extensive background in brand marketing, product marketing, marketing research, media and advertising to Bronto. 


Tuesday March 15, 2016 11:45am - 12:00pm
Pompeii Ballroom

12:00pm

Networking Roundtable Lunch
Here's a your chance to pick the brains of your colleagues around the globe. Pick a topic, find the table assigned to it and start sharing. Each table will have a facilitator, but feel free to bring your own ideas to talk about. (Not you thing? Come in anyway! Sit, eat and relax while listening in on the great convos.)

Topics for today's lunch: 
  1. Ecommerce Innovation for Merchandisers
  2. Budgeting
  3. Customer Reviews
  4. Cross-selling/Up-selling with Your Order Management System
  5. Customer Segmentation
  6. Workflows
  7. Personalization Tips & Techniques
  8. Getting the Most From Your Bronto Relationship
  9. Data Quality’s Impact On Your Success
  10. Using Big Data
  11. Cart Recovery
  12. Merchandising Challenges Across Channels
  13. Proven Strategies in Google Shopping
  14. Biggest Challenges
  15. Capitalizing on Mobile with Paid Search
  16. Marketing to VIP Customers
  17. Marketing Wish List
  18. Integrating Email Marketing & Social Media
  19. Tips for Mobile Email Experience
  20. Contextual Marketing: Personalizing Email Campaigns
  21. Welcome Series
  22. Re-Energizing Your Database
  23. Responsive Design
  24. Best Practices in List Management
  25. Artificial Intelligence and the “Perfect” Marketing Email
  26. Using Technology in Your Customer Journey
  27. Leveraging Magento
  28. Re-Engagement
  29. Selecting Ecommerce Vendors
  30. Extreme Segmentation: Building Segments of One
  31. Optimizing Email Promotions
  32. Favorite Bronto Features

Tuesday March 15, 2016 12:00pm - 1:00pm
Ocean Garden

1:00pm

Session 1 – Give It Away, Give It Away, Give It Away Now
Learn how the world's leading manufacturer of high-end collectibles uses contests and giveaways to find new customers and achieve continual list growth. Join Director of Ecommerce Chris Pirrotta as he takes you from concept to execution to results. Let's get specific on how you can duplicate their success for your industry!

Speakers
avatar for Chris Pirrotta

Chris Pirrotta

Director of Ecommerce, Sideshow Collectibles
As a digital media graduate of Pennsylvania State University, Chris Pirrotta made waves in online fandom with the creation of the world’s largest J.R.R. Tolkien fan community, TheOneRing.net. His volunteer work there introduced him to the Sideshow family in 2001. Sideshow is a modern day renaissance studio specializing in licensed and original creations. Through non-stop evolution and growth hacking, Pirrotta and his talented co-workers... Read More →


Tuesday March 15, 2016 1:00pm - 1:45pm
Salon 1A

1:00pm

Session 2 – Benchmark Your Way to Success: Bronto Customer Survey Results
Measuring the success of your marketing programs is hard. Better tracking and reporting provides valuable data about your campaigns, but it doesn’t tell you where to focus your attention or make improvements. Should you send more emails this year? Is a 10% click-through rate above or below average among other apparel companies?

Bronto recently conducted our first ever benchmark survey of commerce marketers who use our platform. We combined that with usage data to provide insights into the metrics and goals marketers find important. Get a first look at our findings by industry, size and revenue. And never market in a silo again!

Speakers
avatar for Will Elliott

Will Elliott

Customer Marketing Manager, Bronto Software
Will Elliott joined Bronto in 2015 as Customer Marketing Manager after nearly 18 years of digital marketing and sales in media and technology. He has been at the forefront of the data revolution and is devoted to bridging information silos by helping marketers parse and uncover the context of their data. Elliott launched Bronto’s first ever customer benchmark marketing survey late last year and is looking forward to sharing insights on... Read More →


Tuesday March 15, 2016 1:00pm - 1:45pm
Salon 1B

1:00pm

Session 3 – It's All About the Open: Maintaining a Healthy List While Maximizing Sends
It’s often hard to convince people that sending fewer emails can actually provide better results – but it’s true! Over the last year, our last-click revenue has grown from 10% to roughly 35% after we shifted our strategy from bulk emailing the same message to sending personalized messages to a segmented list.

Hear how GlassesUSA maintains solid list growth, standard unsubscribe rates and a genuinely healthy list with automation and open rate-based segmentation.

Speakers
avatar for Brett Rudolph

Brett Rudolph

Director of Email Marketing and Native Acquisition, GlassesUSA
Brett Rudolph is a veteran member of the GlassesUSA team. He began his tenure in customer service and has since become a leader in the marketing department. Rudolph’s expertise has helped establish the email marketing program as an integral part of the company’s marketing mix. He has instilled a customer-centric, performance-driven approach that has helped the company reach and exceed growth and revenue goals while improving customer... Read More →


Tuesday March 15, 2016 1:00pm - 1:45pm
Salon 1C

1:00pm

Session 4 – Build the Foundation for a Great Customer Experience
Shoppers have more knowledge and choices than ever. Give them timely and relevant engagement, accurate inventory information and flawless order execution or they'll turn elsewhere. But simply replacing your ecommerce or point-of-sale systems won’t necessarily create loyalty-building experiences that will keep them coming back for more. You need to also take a look at your back-end systems to see if there are areas that are derailing your customer experience. In this session, learn how the right technology foundation helps retailers meet and exceed shoppers' expectations.

Speakers
avatar for Andy Lloyd

Andy Lloyd

General Manager of Ecommerce Products, NetSuite
Andy Lloyd, a retail innovator and commerce expert, is a pioneer in the convergence of digital and in-store shopping. As General Manager of Commerce Products at NetSuite, Lloyd spearheads product and business development. Prior to NetSuite, he was the Chief Executive Officer of Fluid, Inc., where he led the company's strategy, innovation and growth. Under his leadership, Fluid, Inc. more than doubled its annual revenue and improved... Read More →


Tuesday March 15, 2016 1:00pm - 1:45pm
Salon 2C

1:00pm

Commerce Café
New this year to Bronto Summit is our very own Commerce Café! Located in Salon 2A & 2B, this little relaxation paradise, complete with cozy couches, chairs and an outdoor patio, was created to help make your life a little bit easier.
  • Need to charge your phone or tablet? We’ve got charging stations. 
  • Want to print a boarding pass or some documents on the fly? No need to visit the business center, we’ve got you covered there, too. 
  • Crave a pick-me-up coffee drink? Try out our coffee bar, offering both iced and hot coffee options. 
  • Need a place to hold an ad-hoc meeting? Did we mention that we have cozy couches and chairs – and a coffee bar? 
Hours:
Tuesday, March 15 1 p.m. – 5 p.m.
Wednesday, March 16 1 p.m. – 5 p.m.
Thursday, March 17 8 a.m. – 1 p.m.

Ask the Experts
Also new this year, and located in the Commerce Café, is the Ask the Experts area. Bronto product management, strategists and various Summit Connection partners will be there to answer your questions, help you find solutions to your ecommerce challenges and take in your comments and feedback. Schedule a meeting time or simply drop by. All are welcome. Don’t miss this chance to schedule one-on-one meetings with these industry experts. Let the conversations begin!

Tuesday March 15, 2016 1:00pm - 2:00pm
Salon 2A + 2B

1:45pm

Break
Tuesday March 15, 2016 1:45pm - 2:00pm
Ocean Tower Lobbies

2:00pm

Session 5 – Behavioral Analysis for Sites of All Sizes
Wouldn’t your job be super easy if you knew what your customers were looking for? You don't need expensive tools or in-house data scientists to learn from your shoppers' behavior. In this session, we'll look at strategies for landing page and site optimization for smart marketers with little time or budget.

Speakers
avatar for Roy Steves

Roy Steves

Founder, StatBid
Roy Steves began his career as an ecommerce programmer. Shortly after he joined PoolSupplyWorld, he branched into marketing automation and started applying his technical experience to a host of new business contexts – eventually leading a newly forged marketing team as Chief Marketing Officer. His technical background allowed him to solve puzzles differently from other marketers, rapidly building prototypes to prove return before... Read More →


Tuesday March 15, 2016 2:00pm - 2:45pm
Salon 1A

2:00pm

Session 6 – The Real Fun Starts After the Sale: Boosting Loyalty With Post-Purchase Marketing
The post-purchase experience can determine whether a customer becomes a loyal and repeat purchaser – maybe even a brand advocate – or simply a one-and-done passerby. In this session, we’ll examine how to create a post-purchase messaging program that will keep customers buying time and time again. You’ll learn: 
  • How to use customer data to enhance your messaging strategy. 
  • The types of messages to include in your series. 
  • How to balance customer messaging during the post-purchase phase. 
  • First-time vs. repeat purchasers and how to differentiate the funnel. 
  • Message timing, key considerations and often overlooked pitfalls to avoid.

Speakers
avatar for Greg Zakowicz

Greg Zakowicz

Marketing Strategist, Bronto Software
Greg Zakowicz works with commerce-focused clients, offering strategic advice and tactics on how to increase the revenue potential of their email programs. With over 10 years of experience managing marketing programs, Zakowicz brings a wealth of experience in email and online marketing. He speaks at ecommerce related events and is a regular contributor to Bronto’s Commerce Marketing blog.


Tuesday March 15, 2016 2:00pm - 2:45pm
Salon 1B

2:00pm

Session 7 – How Diamond Candles Uses Data Science to Improve Post-Purchase Campaigns
At Diamond Candles, we use data science to create personalized RINGREVEAL experiences to engage our customers and encourage repeat purchases. The RINGREVEAL campaign is one of our most popular campaigns. In this session, we will discuss how to turn a great idea into a revenue-generating campaign using artificial intelligence and predictive analytics. Learn about our work with technology partners to maximize conversion for our cross-channel campaigns and post-purchase programs. You'll also learn about our partnership with national television show Extra and the return on investment of that sponsorship.

Speakers
avatar for Jerry Jao

Jerry Jao

Founder, Cheif Executive Officer, Retention Science
Jerry Jao is the founder and CEO of Retention Science, the global leader in retention marketing, working with brands, such as like Target, BCBG, Wet Seal, The Honest Company and Dollar Shave Club. Previously, Jao founded two customer loyalty and referral marketing platforms. Earlier, he was an analyst with Morgan Stanley, an engagement manager with BearingPoint (KPMG Advisory), and most recently, an advisor to the Chief Executive Officer... Read More →
avatar for Justin Winter

Justin Winter

Co-Founder, Diamond Candles
Justin Winter is the Co-Founder of Diamond Candles, the fastest growing and largest online home fragrance brand in the world – named an Internet Retailer Hot 100 Retailer in 2013. Winter, Chief Executive Officer of the company until February, 2016, has been an advisor or consultant to 150+ brands, retailers and technology companies across areas of growth, retention, product and operations. He is based in Durham, NC, and shares advice on... Read More →


Tuesday March 15, 2016 2:00pm - 2:45pm
Salon 1C

2:00pm

Session 8 – Beyond the Shopping Cart: How Technology is Revolutionizing Ecommerce
There’s been a major revolution in commerce, and you never even noticed: the shopping cart is dying. iPhones, Pinterest buy buttons, Amazon Dash, tokenization, apps and on-demand commerce have all changed how we buy products online. Hear about the future of online commerce and how that future is here today with Magento Enterprise.

Speakers
avatar for Phillip Jackson

Phillip Jackson

Senior Magento Developer, Something Digital
A luminary in the Magento community, Phillip Jackson has been developing ecommerce solutions since 1998. With over 15 years of experience creating unique online customer experiences, he has both built and managed Magento installations for some of the world’s most recognizable brands. Jackson is the organizer of the Magento SoFla Meetup and hosts the successful podcast, Magetalk, with over 15,000 monthly listeners.


Tuesday March 15, 2016 2:00pm - 2:45pm
Salon 2C

2:00pm

Commerce Café
New this year to Bronto Summit is our very own Commerce Café! Located in Salon 2A & 2B, this little relaxation paradise, complete with cozy couches, chairs and an outdoor patio, was created to help make your life a little bit easier. 
  • Need to charge your phone or tablet? We’ve got charging stations. 
  • Want to print a boarding pass or some documents on the fly? No need to visit the business center, we’ve got you covered there, too. 
  • Crave a pick-me-up coffee drink? Try out our coffee bar, offering both iced and hot coffee options. 
  • Need a place to hold an ad-hoc meeting? Did we mention that we have cozy couches and chairs – and a coffee bar? 
Hours: 
Tuesday, March 15 1 p.m. – 5 p.m. 
Wednesday, March 16 1 p.m. – 5 p.m. 
Thursday, March 17 8 a.m. – 1 p.m. 

Ask the Experts 
Also new this year, and located in the Commerce Café, is the Ask the Experts area. Bronto product management, strategists and various Summit Connection partners will be there to answer your questions, help you find solutions to your ecommerce challenges and take in your comments and feedback. Schedule a meeting time or simply drop by. All are welcome. Don’t miss this chance to schedule one-on-one meetings with these industry experts. Let the conversations begin!

Tuesday March 15, 2016 2:00pm - 3:00pm
Salon 2A + 2B

2:45pm

Break
Tuesday March 15, 2016 2:45pm - 3:00pm
Ocean Tower Lobbies

3:00pm

Session 9 – The Ins and Outs of a Successful Social Strategy
Social media is a powerful marketing tool. When channeled properly, you can use social to push beyond a like and actually influence someone's actions. Have you ever been asked to drive more traffic to your company's website or get shoppers to make a purchase on your e-store? See how to make social media work for your business, define a strategy that fits, recognize the most common mistakes, and measure your success. Discover ways to gain a brand advocate and build that relationship on social to ultimately drive traffic and revenue to your business.

Speakers
avatar for Jen Stone

Jen Stone

Social Media Strategist, Bronto Software
Jen Stone has worked for a vast range of clients, from ecommerce corporations to small local businesses across multiple industries, and has a passion for all things digital. In her previous role, Stone was in charge of branding for the No. 1 furniture retailer in the Northeast. She also managed a multi-million-dollar digital budget and a team to implement social media strategy for over 110 stores. She believes that unique businesses deserve... Read More →


Tuesday March 15, 2016 3:00pm - 3:45pm
Salon 1A

3:00pm

Session 10 – Level the Playing Field: Automation Powers Small Business Success
Hey, small business guys. Do you sometimes miss out on opportunities because there’s an incorrect assumption that you’re too small to have the resources to get the job done? No more! When you invest in better, smarter technologies, you can perform at much higher levels while employing fewer people. By investing in advanced technologies and incorporating automation into key areas, we now perform more effectively and efficiently. In our session, we’ll tell you what we’ve done at Cartridges Direct to compete with the big boys - on their field. 

Speakers
avatar for Xenia Williams

Xenia Williams

Marketing Manager, Cartridges Direct
Xenia Williams is a marketing and design extraordinaire with Australia-based Cartridges Direct, a pure play ecommerce company delivering genuine printer cartridges and printers across Australia. With close to 10 years of experience, Williams has a long record of successful campaign management. Her greatest strengths are creativity, drive and commitment. Williams thrives on challenges, especially those that provide an opportunity to expand the... Read More →


Tuesday March 15, 2016 3:00pm - 3:45pm
Salon 1B

3:00pm

Session 11 – The Future of Bronto Reporting
It’s coming. Get ready. We’ll have an in-depth, exclusive look at the new reporting features coming to Bronto in 2016. We’ll also have an introductory segment on Campaigns – the next-gen successor to Delivery Groups – that are designed to function like ... well ... a real campaign! These two enhancements are going to be some of the biggest changes to the Bronto Marketing Platform in years. Be ready!

Speakers
avatar for Matt Davis

Matt Davis

Product Manager, Bronto Software
Matt Davis is responsible for delivering solutions at the heart of the Bronto Marketing Platform, including workflows, reporting and the app framework, to help retailers maximize the impact of their marketing campaigns. He has a background in both SaaS product management and marketing. Prior to Bronto, he served as Product Manager at iContact and Deutsche Bank Global Technology. In 2006, he helped start Futures. Inc., then a startup company in... Read More →


Tuesday March 15, 2016 3:00pm - 3:45pm
Salon 1C

3:00pm

Session 12 – Make the Grade With Brand-Consistent A/B Testing
A/B testing offers marketers incredibly valuable data about their customers’ and prospects’ preferences. And savvy marketers know that the more insight they have into those preferences, the more they can use that data to improve their brand experience and grow revenue. But it’s tough to maintain consistent messaging with the multiple email variations testing requires. Jay Atkinson, a seasoned marketer and optimization expert, will provide effective strategies for testing emails while keeping messaging consistent, as well as tips on how to put the results to work.

Speakers
avatar for Jay Atkinson

Jay Atkinson

Director, Ecommerce Optimization, Blue Acorn
A seasoned professional with more than 15 years of experience working with the likes of Sony, Harley-Davidson, and Tumi, Jay Atkinson’s areas of expertise include brand development, optimization, graphic design, web usability and omnichannel commerce. As the Director of Optimization for Blue Acorn, an award-winning design, development and optimization agency, he helps marketers achieve their goals of presenting a unified brand image and... Read More →


Tuesday March 15, 2016 3:00pm - 3:45pm
Salon 2C

3:00pm

Commerce Café
New this year to Bronto Summit is our very own Commerce Café! Located in Salon 2A & 2B, this little relaxation paradise, complete with cozy couches, chairs and an outdoor patio, was created to help make your life a little bit easier. 
  • Need to charge your phone or tablet? We’ve got charging stations. 
  • Want to print a boarding pass or some documents on the fly? No need to visit the business center, we’ve got you covered there, too. 
  • Crave a pick-me-up coffee drink? Try out our coffee bar, offering both iced and hot coffee options. 
  • Need a place to hold an ad-hoc meeting? Did we mention that we have cozy couches and chairs – and a coffee bar? 
Hours: 
Tuesday, March 15 1 p.m. – 5 p.m. 
Wednesday, March 16 1 p.m. – 5 p.m. 
Thursday, March 17 8 a.m. – 1 p.m. 

Ask the Experts 
Also new this year, and located in the Commerce Café, is the Ask the Experts area. Bronto product management, strategists and various Summit Connection partners will be there to answer your questions, help you find solutions to your ecommerce challenges and take in your comments and feedback. Schedule a meeting time or simply drop by. All are welcome. Don’t miss this chance to schedule one-on-one meetings with these industry experts. Let the conversations begin!

Tuesday March 15, 2016 3:00pm - 4:00pm
Salon 2A + 2B

3:45pm

Break
Tuesday March 15, 2016 3:45pm - 4:00pm
Ocean Tower Lobbies

4:00pm

Session 13 – Connect and Convert: 7 Paid Search Strategies to Maximize Online Reach
Make the most of multichannel traffic in 2016. Learn how Rockler, a national retailer with a robust ecommerce presence, successfully engages and converts online customers for continuous year-over-year growth. Rockler Director of Marketing Ellen Manderfeld and ROI Revolution's Denis Coombes will share seven strategies to accelerate traffic and conversion through popular channels such as Google Shopping, AdWords, mobile shopping and Pinterest.

Speakers
avatar for Denis Coombes

Denis Coombes

Vice President of Sales, ROI Revolution
Denis Coombes hails from South Africa, but he has been running online marketing campaigns for various clients all over the world since 2004. He moved to Raleigh, NC, in early 2006 and joined ROI Revolution shortly thereafter. In his time at ROI, Coombes has overseen tens of millions of dollars in PPC ad spend, specifically for retailers, and he understands where and how to improve results.
avatar for Ellen Manderfeld

Ellen Manderfeld

Director of Marketing, Rockler Companies, Inc.,
Ellen Manderfeld is currently Director of Marketing for Rockler Companies, Inc. A family-owned business for more than 60 years, Rockler is an industry-leading woodworking and hardware source with both brick-and-mortar locations worldwide and a thriving ecommerce business. Manderfeld has many years of experience in generating new customer growth, data analytics and customer retention with established and startup brands, including work with... Read More →


Tuesday March 15, 2016 4:00pm - 4:45pm
Salon 1A

4:00pm

Session 14 – 7 Best Practices for Better Engagement
What does it take to get consumers to open, read and respond to your messages within only a few minutes? In this session, we’ll explore seven tactics to help you do just that. Through a series of anecdotal case studies, see how others have achieved success and gain valuable strategies you can use to enhance your own marketing program. 

Speakers
avatar for Sundeep Kapur

Sundeep Kapur

Author and Educator
Sundeep Kapur has had the opportunity to help many brands create and execute a successful consumer engagement strategy. His specialty lies in helping brands adopt digital by focusing on fundamentals – relevance, engagement, reduced cost, security and revenue – all toward improving lifetime consumer value. Kapur is an author, researcher and educator. He writes for multiple publications and teaches workshops on effective digital... Read More →


Tuesday March 15, 2016 4:00pm - 4:45pm
Salon 1B

4:00pm

Session 15 – Get Connected With Magento 2.0
When Magento 2.0 launched, Bronto was there every step of the way as part of the extension beta program. Join Philip Cali, Bronto’s Senior Magento Certified Plus Engineer, and Magento's Senior Solutions Consultant Aaron Krass, as they discuss the added functionality available with the new extension, as well as Bronto's popular Connector that allows the configuration to be handled within the Bronto interface. They’ll also share how to effectively use the Connector to leverage the data in your Magento platform to set up powerful marketing campaigns that really drive revenue. 

Speakers
avatar for Philip Cali

Philip Cali

Senior Software Engineer, Bronto Software
As a Bronto Certified Specialist and Magento Certified Developer Plus Engineer, Cali develops the Bronto Extension for Magento, in addition to embedded Bronto apps, such as Pop-Up Manager. Previously, he worked at Louisiana State University where he built a pluggable, automated, online course creation and enrollment process that is still in use today. He is very passionate about software and the open source community.
avatar for Aaron Krass

Aaron Krass

Senior Solutions Consultant, Magento
Since joining Varien in 2010, Aaron Krass has been a key partner and strategist for some of Magento Enterprise’s largest and most strategic customers. He focuses on various technologies including Magento Enterprise, Magento Commerce Order Management and Magento Retail Associate Platform. Krass has worked in a number of capacities surrounding the Magento product including project management, solutions architecture and sales... Read More →


Tuesday March 15, 2016 4:00pm - 4:45pm
Salon 1C

4:00pm

Session 16 – The Secret to Success: How Bronto Helped PHE Refine Its Strategy and Increase ROI
PHE is one of the most well-known names in the adult industry, and our email program is a driving factor to our success. Through strategic marketing and execution services, Bronto has helped us refine our marketing program and reach a higher ROI. Come see how we use lifecycle messages to maximize our revenue, from the sign-up process to customers who have never made a purchase. Learn our secrets to success and see how you can use some of the same strategies to boost your bottom line.

Speakers
avatar for Kellie Boggs

Kellie Boggs

Marketing Strategist, Bronto Software
With over eight years of experience in developing and growing email and cross-channel marketing programs, Kellie Boggs brings a track record of success in building multi-channel campaigns across a variety of industries. By working one-on-one with clients to understand their business model and goals, she provides strategic marketing guidance to increase revenue, offering her expertise in message design, campaign optimization, list growth... Read More →
avatar for Bruce Cabral

Bruce Cabral

Director of Ecommerce, PHE/Adam & Eve
Bruce Cabral has 20 years of experience in ecommerce, digital marketing and business development. He leads Internet marketing and ecommerce efforts for a division of PHE, Inc., a multi-channel retailer that includes Adam & Eve, Sinclair Institute, BetterSex, AdamMale and more than 60 franchised stores across the US – with annual revenue over $125 million. He oversees sales, direct marketing and digital marketing and has extensive... Read More →


Tuesday March 15, 2016 4:00pm - 4:45pm
Salon 2C

4:00pm

Commerce Café
New this year to Bronto Summit is our very own Commerce Café! Located in Salon 2A & 2B, this little relaxation paradise, complete with cozy couches, chairs and an outdoor patio, was created to help make your life a little bit easier. 
  • Need to charge your phone or tablet? We’ve got charging stations. 
  • Want to print a boarding pass or some documents on the fly? No need to visit the business center, we’ve got you covered there, too. 
  • Crave a pick-me-up coffee drink? Try out our coffee bar, offering both iced and hot coffee options. 
  • Need a place to hold an ad-hoc meeting? Did we mention that we have cozy couches and chairs – and a coffee bar? 
Hours: 
Tuesday, March 15 1 p.m. – 5 p.m. 
Wednesday, March 16 1 p.m. – 5 p.m. 
Thursday, March 17 8 a.m. – 1 p.m. 

Ask the Experts 
Also new this year, and located in the Commerce Café, is the Ask the Experts area. Bronto product management, strategists and various Summit Connection partners will be there to answer your questions, help you find solutions to your ecommerce challenges and take in your comments and feedback. Schedule a meeting time or simply drop by. All are welcome. Don’t miss this chance to schedule one-on-one meetings with these industry experts. Let the conversations begin!

Tuesday March 15, 2016 4:00pm - 5:00pm
Salon 2A + 2B

4:45pm

Open Evening to Explore Miami
Looking for ideas? Check out tonight’s sponsor events.

Tuesday March 15, 2016 4:45pm - 11:59pm
TBA
 
Wednesday, March 16
 

6:45am

5K Run
Wednesday March 16, 2016 6:45am - 8:00am
Hotel Lobby (by Beachside Doors)

8:00am

Breakfast
Wednesday March 16, 2016 8:00am - 9:00am
Ocean Garden

8:00am

Registration Open
Wednesday March 16, 2016 8:00am - 4:00pm
Ocean Tower Ballroom Lobby, Level 1

9:00am

KEYNOTE {Scot Wingo} The On-Demand Economy and What It Means for Ecommerce
Venture capitalists have poured more than $750 million into the on-demand economy. Companies like Uber, Lyft, Instacart, Handy, DinerDash, GrubHub, Shyp, Washio and Postmates are disrupting the $1.5 trillion services industry.

You may think, “What’s this have to do with ecommerce?” Did you know that Amazon has an on-demand system called Flex? Did you know that Amazon is starting to do restaurant delivery? Did you know that Walmart is testing an on-demand technology? Top retailers are watching and learning from the on-demand economy, and you should, too! In this session, we’ll do a deep dive into the details of the on-demand economy and how it will impact the way retailers and branded manufacturers get their products to consumers.

Speakers
avatar for Scot Wingo

Scot Wingo

Executive Chairman, Chairman of the Board and Co-Founder, ChannelAdvisor
Executive Chairman Scot Wingo sets the strategic direction for ChannelAdvisor and works closely with the management team to align product direction with market trends. He is an industry thought leader, contributing regularly to several ChannelAdvisor blogs and speaking often at industry events. Wingo received a Bachelor of Science degree in Computer Engineering from the University of South Carolina and a Master of Computer Engineering degree... Read More →


Wednesday March 16, 2016 9:00am - 10:00am
Pompeii Ballroom

10:00am

The Golden Bronto Awards

The Golden Bronto Awards recognize outstanding achievement in commerce marketing and are a conference highlight for attendees. The program was founded to recognize valuable contributions and influences of digital marketers to their organizations. Join us as we unveil the finalists and the Golden Bronto winners.   

Customer Categories

  • Marketing Program of the Year
  • Most Successful Campaign
  • Best Abandoned Cart Campaign
  • Best Integration Success
  • Overachiever Award
Partner Categories
  • Commerce Playmaker Award
  • Thought Leadership Champion 

Speakers
avatar for Chaz Felix

Chaz Felix

Chief Operating Officer, Bronto Software
Chaz Felix joined CEO Joe Colopy in launching Bronto Software out of Colopy’s house in 2002. Since then, Felix has led the company’s operations and revenue growth, helping create a rapidly expanding software-as-a-service business employing over 300 people. Headquartered in Durham, NC, Bronto also has offices in New York, Los Angeles, London and Sydney. Bronto has been named a Best Place to Work five times by the Triangle Business... Read More →
avatar for Carolyn Sparano

Carolyn Sparano

Vice President of Client Services, Bronto Software
During her nine years with Bronto, Carolyn Sparano has led the Client Services team to meet the needs of Bronto customers. An accomplished, results-driven service professional, Sparano has a strong background in call center support, professional services, project management and technical service leadership. Recognized as a proven leader, she won the bronze Stevie Award for Female Executive of the Year in 2013.


Wednesday March 16, 2016 10:00am - 10:45am
Pompeii Ballroom

10:45am

Break
Wednesday March 16, 2016 10:45am - 11:00am
Mona Lisa

11:00am

You've Got Talent – Commerce Marketing Successes

Want to find out who's pushing the envelope in commerce marketing and what strategies and tactics are having the most success? Highly accomplished marketers from top brands will appear before our panel of experts to discuss their successes. Hear about the challenges they faced and what they did to achieve superior business results. The judges will choose their favorite and so can you – via text during this session.

Marketers:

  • Caese Carlson, Ecommerce Marketing Manager, Wilsons Leather
  • Scott Drayer, Vice President of Marketing, Paul Fredrick MenStyle
  • Thomas Larson, Integrated Marketing Specialist, Lucky Brand
  • Eve Loughran, Ecommerce Manager, Vince Camuto

Judges:

  • Joe Colopy, Chief Executive Officer, Bronto Software
  • Kristen Morales, Director of Marketing Services, Bronto Software
  • Skip Mangum, Director of Account Management, Bronto Software

Moderators
avatar for Joe Colopy

Joe Colopy

Chief Executive Officer, Bronto Software
Joe Colopy’s entrepreneurial spirit led him to start Bronto Software in 2002, using his spare bedroom as the company’s first headquarters. Bronto grew rapidly, becoming the leading platform for commerce marketing automation, and now employs over 300 people, with headquarters in Durham, NC and offices in New York, Los Angeles, London and Sydney. In June 2015, Bronto joined forces with NetSuite to form the leading end-to-end omnichannel... Read More →
avatar for Skip Mangum

Skip Mangum

Director of Account Management, Bronto Software
As Director of Account Management for Bronto, Skip Mangum leads the worldwide team responsible for the business relationship with all Bronto customers. He has over 20 years of experience in technology and software sales, as well as the creation and leadership of sales and account management teams. Over the past six years at Bronto, Mangum has built a scalable account management coverage model for all Bronto clients and developed... Read More →
avatar for Kristen Morales

Kristen Morales

Director of Marketing Services, Bronto Software
Kristen Morales leads a team of consultants who develop strategies and implement key revenue-generating projects for clients. She is responsible for the planning and growth of the services organization, including all service offerings, operations, delivery and sales training. Morales has a multi-channel marketing and consulting background and over 11 years of email marketing experience. In her past Bronto life as a Marketing... Read More →

Speakers
avatar for Caese Carlson

Caese Carlson

Ecommerce Marketing Manager, Wilsons Leather
Caese Carlson is the Ecommerce Marketing Manager for Wilsons Leather, a leading specialty outerwear and accessory retailer.  She has over 11 years of experience at Wilsons Leather in both merchandising and marketing.  Since 2010, Carlson has focused on leading ecommerce marketing, including a responsive site re-design and optimizing email, social and digital channels.  Plans for 2016 include a complete re-branding for the... Read More →
avatar for Scott Drayer

Scott Drayer

Vice President of Marketing, Paul Fredrick
Scott Drayer is the Vice President of Marketing at Paul Fredrick, a private label men’s apparel direct marketer located in Fleetwood, Pa.  He is responsible for the strategic development of Paul Fredrick’s brand growth initiatives via ecommerce, direct mail and direct response advertising. Drayer has been with the company for 16 years.
avatar for Thomas Larson

Thomas Larson

Integrated Marketing Specialist, Lucky Brand
Sometimes the best way to succeed as a commerce marketer is by getting experience from the ground up. Thomas Larson has proven that. Larson began his career at a Lucky Brand store nearly seven years ago. That in-store experience and his experience with Lucky Brand customers via social media have helped him truly understand what will move the customer down the path to purchase.  
avatar for Eve Loughran

Eve Loughran

Ecommerce Manager, Vince Camuto
With more than 11 years of experience in fashion merchandising and marketing, Eve Loughran currently oversees the ecommerce marketing initiatives for the Vince Camuto brand. She is passionate about understanding how customers shop in the ecommerce world and providing them with the most seamless and engaging experiences. Loughran is currently concentrating her efforts on developing a successful email segmentation program to optimize engagement... Read More →


Wednesday March 16, 2016 11:00am - 12:00pm
Pompeii Ballroom

12:00pm

Networking Lunch
Wednesday March 16, 2016 12:00pm - 1:00pm
Ocean Garden

1:00pm

Session 17 – Bronto's Products Catalog: 5 Ways to Build Better Messages in Less Time
Bronto's Products Catalog, released in 2015, gives users an easy way to store and leverage their product data directly in the Bronto Marketing Platform. Learn how it can help you improve your message content while reducing the time it takes to build an email. See how your peers are taking advantage of this new feature, and hear about what's on the horizon for this revenue-generating tool.

Speakers
avatar for Mike Gottlieb

Mike Gottlieb

Senior Product Manager, Bronto Software
Mike Gottlieb works to identify and bring to market new features and functions for Bronto users. He is currently focused on delivering additional Bronto apps that are tied closely to core Bronto platform data, primarily the Products Catalog and other apps to be released this year. With over 10 years of experience launching new products across several different industries, including retail, healthcare and HR, Gottlieb has a proven track... Read More →


Wednesday March 16, 2016 1:00pm - 1:45pm
Salon 1A

1:00pm

Session 18 – What Does Your Customer Want Next? The Value of Predictive Modeling
Every database is unique and chock full of attributes about a brand’s customers. What sets you apart is what you do with all that data. If you can discover what’s unique about your organization and your selling proposition, you can begin to use your data to predict customer behavior and develop more predictable patterns for generating revenue. We’ll explore predictive models and how you can test your claims to help you create a better communication strategy and improve customer retention and profitability.

Speakers
avatar for Ujjwal Dhoot

Ujjwal Dhoot

Chief Marketing Officer, FSAstore.com
Ujjwal Dhoot loves all things ecommerce, start-ups and analytics. Having successfully grown ecommerce companies and managed marketing budgets over $10 million, he strives to keep building fast-growing ecommerce organizations. As the Chief Marketing Officer at FSAstore.com, he is responsible for their growth strategy, customer acquisition and retention, analytics development and optimization. Before joining FSAstore.com, he was Vice President of... Read More →
avatar for Sergei Kogut

Sergei Kogut

Vice President of Marketing, FSAstore.com
Sergei Kogut is Vice President of Marketing at FSAstore.com, a fast-growing ecommerce startup in New York City, where he leads testing and optimization efforts and oversees other aspects of digital marketing, implementation and analytics. Kogut got his start in marketing and advertising at the CLIO Awards, a global competition for advertising, marketing and design. After the CLIOs, he served as Managing Director... Read More →


Wednesday March 16, 2016 1:00pm - 1:45pm
Salon 1B

1:00pm

Session 19 – Second Helpings: How One Company Gets Customers to Buy Again and Again
Vital Choice’s email program, strong customer service, and product offerings have led to extremely high return purchase rates. Join Vital Choice’s Craig Weatherby and Magnetic’s Chip Overstreet as they highlight some of the most successful aspects of their email program that have helped them drive customers back to buy. Hear about their success with cart recovery, newsletters, alerts, recommendations, reviews and more.

Speakers
avatar for Chip Overstreet

Chip Overstreet

Senior Vice President, Business & Corporate Development, Magnetic
Chip Overstreet’s experience as an executive in marketing and business development for B2B software and services companies includes developing and delivering solutions for ecommerce, internet advertising, marketing automation and SaaS. He was previously the Vice President of Marketing & Business Development at Blue Martini Software (NASDAQ: BLUE), Chief Executive Officer of Encover, Inc. (acquired by Synnex), and Chief Executive Officer... Read More →
avatar for Craig Weatherby

Craig Weatherby

Senior Director of Online Marketing & Content, Vital Choice
Craig Weatherby is the Senior Director of Online Marketing & Content for Vital Choice Wild Seafood & Organics, Inc., the leading direct-to-consumer retailer of frozen and canned wild seafood. The company also offers grass-fed beef and selected organic fare. Weatherby oversees their online advertising and email programs, writes educational and product content for the Vital Choice website, and serves as editor and chief writer for a... Read More →


Wednesday March 16, 2016 1:00pm - 1:45pm
Salon 1C

1:00pm

Session 20 – Digital Hugging: Adding Context to Your Customer Experience
How do you build a solid relationship with your customers? Show them the love! Let them know they’re valuable by offering the most relevant, timely, personalized experience to keep them coming back again and again. This session will explore next-level personalization and the metrics to measure for success. Saima Alibhai will discuss how to use contextualization to maximize purchase intent and combine data, content and insight to guide the customer journey.

Speakers
avatar for Saima Alibhai

Saima Alibhai

Client Services Manager, Bronto Software
Saima Alibhai has over 10 years of experience in the marketing technology industry, working alongside clients internationally in the UK, Europe and Latin America. She has helped leading brands, including Sony Europe, Vivienne Westwood, Nine West, French Connection, Walmart and Abril Media Group to optimize their digital marketing strategies. Alibhai is a member of the DMA UK Email Marketing Council and has published a guide on email best... Read More →


Wednesday March 16, 2016 1:00pm - 1:45pm
Salon 2C

1:00pm

Commerce Café
New this year to Bronto Summit is our very own Commerce Café! Located in Salon 2A & 2B, this little relaxation paradise, complete with cozy couches, chairs and an outdoor patio, was created to help make your life a little bit easier. 
  • Need to charge your phone or tablet? We’ve got charging stations. 
  • Want to print a boarding pass or some documents on the fly? No need to visit the business center, we’ve got you covered there, too. 
  • Crave a pick-me-up coffee drink? Try out our coffee bar, offering both iced and hot coffee options. 
  • Need a place to hold an ad-hoc meeting? Did we mention that we have cozy couches and chairs – and a coffee bar? 
Hours: 
Wednesday, March 16 1 p.m. – 5 p.m. 
Thursday, March 17 8 a.m. – 1 p.m. 

Ask the Experts 
Also new this year, and located in the Commerce Café, is the Ask the Experts area. Bronto product management, strategists and various Summit Connection partners will be there to answer your questions, help you find solutions to your ecommerce challenges and take in your comments and feedback. Schedule a meeting time or simply drop by. All are welcome. Don’t miss this chance to schedule one-on-one meetings with these industry experts. Let the conversations begin!

Wednesday March 16, 2016 1:00pm - 2:00pm
Salon 2A + 2B

1:45pm

Break
Wednesday March 16, 2016 1:45pm - 2:00pm
Ocean Tower Lobbies

2:00pm

Session 21 – How RST Brands Increase Customer Engagement With Bronto and NetSuite
RST Brands designs solutions that make life simpler and more beautiful. From organizational tools to indoor and outdoor furniture, they put the science and soul of great design into everything they make. So when RST Brands expanded their business from a pure distribution model to selling directly to the consumer, they needed the science and soul to help with customer engagement. In this session, we’ll discuss how RST – currently running two ecommerce sites on NetSuite - is using the NetSuite/Bronto solution to fuel their customer engagement.

Speakers
avatar for Chad Goldsmith

Chad Goldsmith

Industry Principal, Retail and Ecommerce, NetSuite
Chad Goldsmith specializes in ecommerce and multichannel marketing. He has over 25 years of systems and operations management experience in the financial and retail industries. He has served as a Director of Ecommerce for two Internet Retailer 500 companies, and, most recently, managed retail and ecommerce customer operations for Harry & David. Goldsmith is also a successful entrepreneur who managed all aspects of his own multi-channel retail... Read More →
avatar for Matt Grimm

Matt Grimm

Director of Ecommerce, RST Brands
Matt Grimm is the Director of Ecommerce for RST Brands, a premium manufacturer of luxury outdoor furniture sold online through Home Depot, Costco and Amazon. Grimm is responsible for all of the company’s web development. He manages development teams, SEO and SEM, and an internal sales team. 


Wednesday March 16, 2016 2:00pm - 2:45pm
Salon 1A

2:00pm

Session 22 – Don't Be Afraid to Say Goodbye: Why We Unsubscribed 30% of Our List
When I became Director of Content Marketing at RootsRated, I inherited a problem. Our spam complaint rate was high, our engagement was low, and a large portion of our list hadn't been sent a message in 90 days. I'll walk through the scary-sounding list management, workflows and re-engagement techniques we used to claw our way back from the brink and start reaching the inbox again.

Speakers
avatar for Jeff Bartlett

Jeff Bartlett

Director of Content Marketing, RootsRated
Jeff Bartlett is the Director of Content Marketing for RootsRated, a platform that connects outdoor enthusiasts with the best outdoor experiences nearby. He manages the company’s email marketing, as well as the email program for specialty outdoor retailer Rock/Creek. Bartlett is a member of Bronto’s Customer Advisory Board and has used Bronto for the past five years. 


Wednesday March 16, 2016 2:00pm - 2:45pm
Salon 1B

2:00pm

Session 23 – Email Marketing Analytics: Build the Custom Dashboard of Your Dreams
In the world of email marketing, metrics are essential. But with so much data at your fingertips, how can you distill meaning out of it all without wasting precious time? Learn how to use good old-fashioned Excel to create robust, custom reports that can be refreshed in minutes.

Wright will walk you through a step-by-step process for bringing messy, raw data into Excel, cleaning it automatically, and generating custom, dynamic dashboards that translate into meaningful marketing insights. Plus, she'll share a report that is near and dear to her heart – MEGA-REPORT!

Speakers
avatar for Holly Wright

Holly Wright

Email Marketing Manager, Phoenix Direct
Holly Wright is the Email Marketing Manager at Phoenix Direct, a full-service ecommerce agency. She manages a team of designers, coders and email marketing specialists who deploy dozens of unique campaigns each week. Her group also works on ongoing automated programs that drive revenue for clients. Building on her previous experience at a marketing automation software company, she brings an analytical mindset to the digital marketing team with an... Read More →


Wednesday March 16, 2016 2:00pm - 2:45pm
Salon 1C

2:00pm

Session 24 – The Perfect Pitch: Get Your Technology Approved
It never fails. You attend an outstanding demo of a new platform or enhancement and feel confident that this is the solution that meets your team’s needs – and then you hit a wall. Your managers don’t see the value or don’t think your team can do the work involved to get the solution up and running. Learn how to communicate better to get the technology your team needs. Whether it’s explaining the problems of your current solution or detailing why the solution you’ve selected will provide your organization with a return on investment, we’ll help you identify and overcome your communication challenges. 

Speakers
avatar for Tricia Rice

Tricia Rice

Professional Services Project Manager, Bronto Software
Tricia Rice guides Bronto customers through implementation and integration. A 15-year-veteran of project management, Rice has a keen understanding of the processes that drive project success. Working closely with Bronto customers, she defines project goals, creates project plans, and motivates customer and Bronto teams to realize benefits as efficiently as possible. Rice’s diverse experience includes serving military organizations, consulting... Read More →


Wednesday March 16, 2016 2:00pm - 2:45pm
Salon 2C

2:00pm

Commerce Café
New this year to Bronto Summit is our very own Commerce Café! Located in Salon 2A & 2B, this little relaxation paradise, complete with cozy couches, chairs and an outdoor patio, was created to help make your life a little bit easier. 
  • Need to charge your phone or tablet? We’ve got charging stations. 
  • Want to print a boarding pass or some documents on the fly? No need to visit the business center, we’ve got you covered there, too. 
  • Crave a pick-me-up coffee drink? Try out our coffee bar, offering both iced and hot coffee options. 
  • Need a place to hold an ad-hoc meeting? Did we mention that we have cozy couches and chairs – and a coffee bar? 
Hours:  
Wednesday, March 16 1 p.m. – 5 p.m. 
Thursday, March 17 8 a.m. – 1 p.m. 

Ask the Experts 
Also new this year, and located in the Commerce Café, is the Ask the Experts area. Bronto product management, strategists and various Summit Connection partners will be there to answer your questions, help you find solutions to your ecommerce challenges and take in your comments and feedback. Schedule a meeting time or simply drop by. All are welcome. Don’t miss this chance to schedule one-on-one meetings with these industry experts. Let the conversations begin!

Wednesday March 16, 2016 2:00pm - 3:00pm
Salon 2A + 2B

2:45pm

Break
Wednesday March 16, 2016 2:45pm - 3:00pm
Ocean Tower Lobbies

3:00pm

Session 25 – Enhance Your Marketing Messaging With SMS/MMS
Do you want to create automated SMS campaign workflows that are triggered and filtered by customer behaviors and cross-channel events? We’ll walk you through the advanced functionality of Bronto SMS/MMS capabilities with easy-to-use workflows that automate messaging and collect information. We’ll also discuss integration with Coupon Manager and Product Feed. The session will include a live demo and examples from customers deploying SMS/MMS campaigns. 

Speakers
avatar for Jocelyn Yale

Jocelyn Yale

Product Analyst, Bronto Software
A Bronto since 2011, Jocelyn Yale is a subject matter expert in all things Bronto. She gets the credit (or the blame) for creating the Bronto Certified Specialist exam, and is still waiting for someone to get a perfect score! Jocelyn joined Bronto's Product Management team as a Product Analyst in 2015, taking ownership of SMS and MMS offerings, as well as the database of feature requests and platform feedback. She’ll happily accept your... Read More →



Wednesday March 16, 2016 3:00pm - 3:45pm
Salon 1A

3:00pm

Session 26 – The Inbox Strikes Back: A Deliverability Saga
Getting into a subscriber's inbox is a critical first step to creating successful ecommerce campaigns. In this session, we’ll begin by reviewing common deliverability problems, the email practices that lead to them and how deliverability issues impact engagement and revenue. Next, we’ll profile a mid-market retailer that overcame deliverability issues with a major email service provider through a step-by-step process that resolved the issue. 

Speakers
avatar for Carlyn Smith

Carlyn Smith

Manager of Email & Digital Marketing Services, Baesman
Carlyn Smith has seen it all in email marketing. She cut her email teeth at Experian Marketing Services working with Fortune 500 retail brands. As Manager of Email & Digital Marketing Services at Baesman, she creates high-impact, profitable email campaigns every day. Smith’s present clients represent verticals across luxury apparel, pharmaceutical supplies, pet supplies, nutritional supplements and home improvement services. 


Wednesday March 16, 2016 3:00pm - 3:45pm
Salon 1B

3:00pm

Session 27 – The Future of the Digital Consumer Experience
Algorithmic merchandising? The store as a brand portal? Join Kibo Vice President of Product Management Sam Hogin as he discusses why shoppers expect brands to know them across touchpoints, serve them relevant content and personalized products and offers, and deliver service seamlessly. You’ll discover why buy anywhere, universal fulfillment and predictive insight are among the hottest trends of 2016.

Speakers
avatar for Sam Hogin

Sam Hogin

Vice President of Product Management, Kibo
Sam Hogin’s experience in commerce platform software development and implementation spans more than 15 years. In 1998, after building a successful web development firm, he joined MarketLive as Vice President of Engineering where he led the creation of the first MarketLive platform. In 2007, Hogin became Vice President of Sales Engineering, where he served as a liaison between sales, professional services, engineering and product management... Read More →


Wednesday March 16, 2016 3:00pm - 3:45pm
Salon 1C

3:00pm

Session 28 – Reaching the Luxury Customer Where They Shop
The luxury apparel and beauty industries are undergoing seismic change as the way consumers shop has fundamentally changed. Mobile devices are an integral part of our lives, both personally and professionally. We’ll discuss how global brands can transform to meet the needs of the mobile, global, omnichannel consumer while continuing to run business as usual. Learn how to deal with this market disruption and how to transform your business and introduce change without the wheels coming off.

Speakers
avatar for Vince Santo

Vince Santo

President & Chief Operating Officer, Media Hive
Vince Santo has over 30 years of experience solving complex business problems that lie at the intersection of strategy, design and technology. As President and Chief Operating Officer of Media Hive, he has helped to transform the company into a premier ecommerce solutions provider with a clientele of prestigious luxury brands. Prior to joining the company in 2011, Santo founded two consulting firms in the business transformation and cloud... Read More →


Wednesday March 16, 2016 3:00pm - 3:45pm
Salon 2C

3:00pm

Commerce Café
New this year to Bronto Summit is our very own Commerce Café! Located in Salon 2A & 2B, this little relaxation paradise, complete with cozy couches, chairs and an outdoor patio, was created to help make your life a little bit easier. 
  • Need to charge your phone or tablet? We’ve got charging stations. 
  • Want to print a boarding pass or some documents on the fly? No need to visit the business center, we’ve got you covered there, too. 
  • Crave a pick-me-up coffee drink? Try out our coffee bar, offering both iced and hot coffee options. 
  • Need a place to hold an ad-hoc meeting? Did we mention that we have cozy couches and chairs – and a coffee bar? 
Hours: 
Wednesday, March 16 1 p.m. – 5 p.m. 
Thursday, March 17 8 a.m. – 1 p.m. 

Ask the Experts 
Also new this year, and located in the Commerce Café, is the Ask the Experts area. Bronto product management, strategists and various Summit Connection partners will be there to answer your questions, help you find solutions to your ecommerce challenges and take in your comments and feedback. Schedule a meeting time or simply drop by. All are welcome. Don’t miss this chance to schedule one-on-one meetings with these industry experts. Let the conversations begin!

Wednesday March 16, 2016 3:00pm - 4:00pm
Salon 2A + 2B

3:45pm

Break
Wednesday March 16, 2016 3:45pm - 4:00pm
Ocean Tower Lobbies

4:00pm

Session 29 – Turn Those Abandoned Carts Into Revenue: A Fashion Retailer’s Success Story
Supercharge your email marketing programs with more targeted, triggered and personalized emails. JOHNNY WAS Ecommerce Marketing Manager Frederique Meijer will walk the audience through her brand’s ecommerce efforts with a particular focus on the fashion retailer’s successful cart recovery program. 

Speakers
avatar for Frederique Meijer

Frederique Meijer

Ecommerce Marketing Manager, JOHNNY WAS
Frederique Meijer is the Ecommerce Marketing Manager at Los Angeles-based luxury bohemian womenswear retailer JOHNNY WAS. Since 2013, she has spearheaded the 30-year-old brand’s ecommerce expansion by implementing a strategic cross-channel digital marketing program with email marketing at its core. Email remains JOHNNYWAS.COM’s best performing channel, driving nearly half of the brand’s ecommerce revenue.


Wednesday March 16, 2016 4:00pm - 4:45pm
Salon 1A

4:00pm

Session 30 – Go With the Flow: Making Automation Work for You
Bronto workflows are designed to make your job so much easier and your email campaigns so much more effective. Learn how to leverage new nodes, features, apps and more to drive customer acquisition and revenue. We’ll also provide a sneak peek at what's coming in 2016. If you are a fan of automation, you won’t want to miss this session. 

Speakers
avatar for Matt Davis

Matt Davis

Product Manager, Bronto Software
Matt Davis is responsible for delivering solutions at the heart of the Bronto Marketing Platform, including workflows, reporting and the app framework, to help retailers maximize the impact of their marketing campaigns. He has a background in both SaaS product management and marketing. Prior to Bronto, he served as Product Manager at iContact and Deutsche Bank Global Technology. In 2006, he helped start Futures. Inc., then a startup company in... Read More →


Wednesday March 16, 2016 4:00pm - 4:45pm
Salon 1B

4:00pm

Session 31 – 5 Strategies to Boost Mobile Conversions
Don’t settle for low mobile conversion rates. Since the launch of the original iPhone nearly 10 years ago, ecommerce conversion rates on mobile devices have lagged far behind conversion rates on desktops. From trends in mobile growth to the key importance of micro-moments and secondary conversions, you’ll come away from this session with several useful takeaways.

Speakers
avatar for Chad Ledford

Chad Ledford

Chief Revenue Officer & Co-Founder, AddShoppers
Chad Ledford began his nearly decade-long ecommerce career after taking his door-to-door sock business online. From there, he branched out to 45 niche ecommerce websites that grew into the fourth fastest growing retail company in the US, according to the Inc. 500. After successfully exiting that business, he co-founded AddShoppers to help merchants sell more by enhancing their websites with an onsite influencer marketing platform.


Wednesday March 16, 2016 4:00pm - 4:45pm
Salon 1C

4:00pm

Session 32 – The B2B Commerce Opportunity: Metrics That Matter
Randy Kohl will discuss the results from the ecommerce solution provider’s first B2B ecommerce benchmarking study. Branded manufacturers, distributors and wholesalers were evaluated across more than 20 areas within their digital commerce channels to determine what they're doing well and where they lag behind. The survey covers technology considerations, user experience and back-office operations. These competitive insights will help guide critical commerce investments and initiatives. 

Speakers
avatar for Randy Kohl

Randy Kohl

Senior Digital & Content Strategist, Gorilla Group
Randy Kohl is Director of Content Strategy at Gorilla Group, an award-winning digital commerce agency. He works with B2B and consumer brands in a variety of industries to devise and implement strategies that engage customers across digital channels and drive growth. Kohl has been cited and quoted by Forrester Research, is a featured contributor to The Future of Customer Engagement & Commerce and guest lecturer at Northwestern... Read More →


Wednesday March 16, 2016 4:00pm - 4:45pm
Salon 2C

4:00pm

Commerce Café
New this year to Bronto Summit is our very own Commerce Café! Located in Salon 2A & 2B, this little relaxation paradise, complete with cozy couches, chairs and an outdoor patio, was created to help make your life a little bit easier. 
  • Need to charge your phone or tablet? We’ve got charging stations. 
  • Want to print a boarding pass or some documents on the fly? No need to visit the business center, we’ve got you covered there, too. 
  • Crave a pick-me-up coffee drink? Try out our coffee bar, offering both iced and hot coffee options. 
  • Need a place to hold an ad-hoc meeting? Did we mention that we have cozy couches and chairs – and a coffee bar? 
Hours: 
Wednesday, March 16 1 p.m. – 5 p.m. 
Thursday, March 17 8 a.m. – 1 p.m. 

Ask the Experts 
Also new this year, and located in the Commerce Café, is the Ask the Experts area. Bronto product management, strategists and various Summit Connection partners will be there to answer your questions, help you find solutions to your ecommerce challenges and take in your comments and feedback. Schedule a meeting time or simply drop by. All are welcome. Don’t miss this chance to schedule one-on-one meetings with these industry experts. Let the conversations begin!

Wednesday March 16, 2016 4:00pm - 5:00pm
Salon 2A + 2B

4:45pm

Break
Wednesday March 16, 2016 4:45pm - 6:00pm
TBA

6:00pm

Transporation Leaves for Mango's Tropical Café
Wednesday March 16, 2016 6:00pm - 6:30pm
Portico

6:30pm

South Beach Tropicana Party (Mango's Tropical Café)

What better way to celebrate the last night than at the iconic Mango's Tropical Café – right on Ocean Drive in the heart of South Beach. Get those hips moving and let loose with some Salsa dancing classes and amazing entertainment all night. You’ll enjoy a continental menu, with options from mini Cuban sandwiches to Mahi Mahi. Pick up your flash tattoos and glow accessories, to enjoy the tropical jungle! 

Sponsored by Retention Science 

Wednesday March 16, 2016 6:30pm - 10:00pm
Mango's Tropical Cafe 900 Ocean Dr, Miami Beach, FL

8:00pm

Transporation Returns from Mango's Tropical Café to Eden Roc
Wednesday March 16, 2016 8:00pm - 10:00pm
Mango's Tropical Cafe 900 Ocean Dr, Miami Beach, FL
 
Thursday, March 17
 

8:00am

Commerce Café
New this year to Bronto Summit is our very own Commerce Café! Located in Salon 2A & 2B, this little relaxation paradise, complete with cozy couches, chairs and an outdoor patio, was created to help make your life a little bit easier. 
  • Need to charge your phone or tablet? We’ve got charging stations. 
  • Want to print a boarding pass or some documents on the fly? No need to visit the business center, we’ve got you covered there, too. 
  • Crave a pick-me-up coffee drink? Try out our coffee bar, offering both iced and hot coffee options. 
  • Need a place to hold an ad-hoc meeting? Did we mention that we have cozy couches and chairs – and a coffee bar? 
Hours: 
Thursday, March 17 8 a.m. – 1 p.m. 

Ask the Experts 
Also new this year, and located in the Commerce Café, is the Ask the Experts area. Bronto product management, strategists and various Summit Connection partners will be there to answer your questions, help you find solutions to your ecommerce challenges and take in your comments and feedback. Schedule a meeting time or simply drop by. All are welcome. Don’t miss this chance to schedule one-on-one meetings with these industry experts. Let the conversations begin!

Thursday March 17, 2016 8:00am - 9:00am
Salon 2A + 2B

8:00am

Breakfast
Thursday March 17, 2016 8:00am - 9:30am
Ocean Garden

8:00am

Registration Open
Thursday March 17, 2016 8:00am - 1:00pm
Ocean Tower Ballroom Lobby, Level 1

9:00am

Commerce Café
New this year to Bronto Summit is our very own Commerce Café! Located in Salon 2A & 2B, this little relaxation paradise, complete with cozy couches, chairs and an outdoor patio, was created to help make your life a little bit easier. 
  • Need to charge your phone or tablet? We’ve got charging stations. 
  • Want to print a boarding pass or some documents on the fly? No need to visit the business center, we’ve got you covered there, too. 
  • Crave a pick-me-up coffee drink? Try out our coffee bar, offering both iced and hot coffee options. 
  • Need a place to hold an ad-hoc meeting? Did we mention that we have cozy couches and chairs – and a coffee bar? 
Hours: 
Thursday, March 17 8 a.m. – 1 p.m. 

Ask the Experts 
Also new this year, and located in the Commerce Café, is the Ask the Experts area. Bronto product management, strategists and various Summit Connection partners will be there to answer your questions, help you find solutions to your ecommerce challenges and take in your comments and feedback. Schedule a meeting time or simply drop by. All are welcome. Don’t miss this chance to schedule one-on-one meetings with these industry experts. Let the conversations begin!

Thursday March 17, 2016 9:00am - 10:00am
Salon 2A + 2B

9:30am

KEYNOTE {Kit Yarrow} Decoding the New Consumer Mind

A decade of swift and stunning shifts in how, when and why consumers shop and buy has created a more volatile marketplace and new, more dynamic consumer expectations. It’s also created competitive opportunities for the marketers who understand the new psychology of today’s consumers.

Businesses that tap into psychology are able to connect and market more effectively. They have a deeper, more practical understanding of what motivates shoppers and know how to more accurately predict what’s coming next. Through case examples, videos, humor and insights from my own award-winning research, I hope to inspire you to make immediate use of:

  • Eight significant socio-cultural shifts that have permanently changed the psychology of consumers.
  • Eight ways that consumers shop, decide and are motivated to buy differently today.
  • Eight strategic, practical recommendations to tap into today’s new consumer psychology.

Speakers
avatar for Kit Yarrow

Kit Yarrow

Consumer Research Psychologist, Author of “Decoding the New Consumer Mind”
Kit Yarrow, Ph.D., is an award-winning consumer research psychologist, professor emerita, author and consultant. Her unique ability to apply clinical psychology to business issues has won her four endowed research professorships and recognition as the 2012 Outstanding Scholar of Golden Gate University. Yarrow has taught consumer behavior at universities around the world, from The Helsinki School of Economics to University of California... Read More →


Thursday March 17, 2016 9:30am - 10:30am
Pompeii Ballroom

10:30am

Break
Thursday March 17, 2016 10:30am - 10:45am
Mona Lisa

10:45am

KEYNOTE {Billy Beane} Moneyball: The Art of Winning an Unfair Game
Billy Beane helped revolutionize the way Major League Baseball teams choose and manage players. Using a statistical methodology to assemble successful player lineups, he transformed the team into a six-time, division-winning franchise with one of the smallest payrolls in the league. Beane’s success inspired the Oscar-nominated film, “Moneyball.”  

In his keynote presentation, Beane will share how he helped change professional baseball with data and analytics. His perspective will inspire you as you navigate the shift from a creative-driven strategy to a data-driven one. Beane will share practical advice for using available data as the catalyst for change within your company and the industry. He will also share ideas for implementing a similar manner of winning management and leadership, including how to identify undervalued assets, develop a competitive edge and create long-term success with data analytics.

Speakers
avatar for Billy Beane

Billy Beane

Executive Vice President of Baseball Operations, Oakland A's
Considered one of the most progressive and talented baseball executives in the game today, Billy Beane has molded the Oakland Athletics into one of professional baseball’s most consistent winners since taking over as General Manager following the 1997 season. Beane shattered traditional MLB beliefs that big payrolls equated wins by implementing a statistical methodology that led the Oakland A's, one of the worst teams in baseball with one... Read More →


Thursday March 17, 2016 10:45am - 11:45pm
Pompeii Ballroom

11:00am

Commerce Café
New this year to Bronto Summit is our very own Commerce Café! Located in Salon 2A & 2B, this little relaxation paradise, complete with cozy couches, chairs and an outdoor patio, was created to help make your life a little bit easier. 
  • Need to charge your phone or tablet? We’ve got charging stations. 
  • Want to print a boarding pass or some documents on the fly? No need to visit the business center, we’ve got you covered there, too. 
  • Crave a pick-me-up coffee drink? Try out our coffee bar, offering both iced and hot coffee options. 
  • Need a place to hold an ad-hoc meeting? Did we mention that we have cozy couches and chairs – and a coffee bar? 
Hours: 
Thursday, March 17 8 a.m. – 1 p.m. 

Ask the Experts 
Also new this year, and located in the Commerce Café, is the Ask the Experts area. Bronto product management, strategists and various Summit Connection partners will be there to answer your questions, help you find solutions to your ecommerce challenges and take in your comments and feedback. Schedule a meeting time or simply drop by. All are welcome. Don’t miss this chance to schedule one-on-one meetings with these industry experts. Let the conversations begin!

Thursday March 17, 2016 11:00am - 12:00pm
Salon 2A + 2B

11:45am

Closing Lunch
Thursday March 17, 2016 11:45am - 1:00pm
Ocean Garden

12:00pm

Commerce Café
New this year to Bronto Summit is our very own Commerce Café! Located in Salon 2A & 2B, this little relaxation paradise, complete with cozy couches, chairs and an outdoor patio, was created to help make your life a little bit easier. 
  • Need to charge your phone or tablet? We’ve got charging stations. 
  • Want to print a boarding pass or some documents on the fly? No need to visit the business center, we’ve got you covered there, too. 
  • Crave a pick-me-up coffee drink? Try out our coffee bar, offering both iced and hot coffee options. 
  • Need a place to hold an ad-hoc meeting? Did we mention that we have cozy couches and chairs – and a coffee bar? 
Hours: 
Thursday, March 17 8 a.m. – 1 p.m. 

Ask the Experts 
Also new this year, and located in the Commerce Café, is the Ask the Experts area. Bronto product management, strategists and various Summit Connection partners will be there to answer your questions, help you find solutions to your ecommerce challenges and take in your comments and feedback. Schedule a meeting time or simply drop by. All are welcome. Don’t miss this chance to schedule one-on-one meetings with these industry experts. Let the conversations begin!

Thursday March 17, 2016 12:00pm - 1:00pm
Salon 2A + 2B

1:00pm

Conference Concludes
Thursday March 17, 2016 1:00pm - 1:00pm
TBA