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Tuesday, March 15 • 1:00pm - 1:45pm
Session 3 – It's All About the Open: Maintaining a Healthy List While Maximizing Sends

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It’s often hard to convince people that sending fewer emails can actually provide better results – but it’s true! Over the last year, our last-click revenue has grown from 10% to roughly 35% after we shifted our strategy from bulk emailing the same message to sending personalized messages to a segmented list.

Hear how GlassesUSA maintains solid list growth, standard unsubscribe rates and a genuinely healthy list with automation and open rate-based segmentation.

Speakers
avatar for Brett Rudolph

Brett Rudolph

Director of Email Marketing and Native Acquisition, GlassesUSA
Brett Rudolph is a veteran member of the GlassesUSA team. He began his tenure in customer service and has since become a leader in the marketing department. Rudolph’s expertise has helped establish the email marketing program as an integral part of the company’s marketing mix. He has instilled a customer-centric, performance-driven approach that has helped the company reach and exceed growth and revenue goals while improving customer... Read More →


Tuesday March 15, 2016 1:00pm - 1:45pm
Salon 1C

Attendees (38)